Friday, July 3, 2009

Bing Theater

So Microsoft has a new search engine called Bing (because MSN search sucked so royally).

And their ad campaign is kind of catchy but really it describes what I believe to be a wikipedia phenomenon not a "search" phenomenon.

With wikipedia you just keep clicking and clicking until you are looking at Judd Apatow's wikipedia page and wondering why he dropped out of USC when you originally were looking up Danish food. When you are searching for something with a search engine you are far more selective about what you click on - if you are searching with purpose (i.e. I need a recipe for X instead of wikipedia-ing Danish foods for fun). Am I wrong?

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